Hyundai Motors has once again been ranked among the world’s most valued brands by Interbrand. For the second year in a row, the South Korean automaker has claimed the 35th spot in this list of global companies. The automaker has been in the top 40 for the last three years.
This year, it is little surprise that Hyundai scored so well. Its value in US dollars is $13.2 billion, which marked a solid 5.1% increase over last year.
Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company, made these remarks: “Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point. Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future.”
Hyundai Motors scored so well that it placed above top contenders like Audi, Nissan, Porsche, and Volkswagen. In total, it sold 4.86 million units across the globe.
Hyundai expects to see continued success in the coming year. The automaker just unveiled its new 2018 Hyundai Accent at the Orange County International Auto Show; the Accent will be added to already successful 2018 lineup here in the United States.
Find out what that lineup is made of by scheduling some test drives here at Randall Noe Hyundai.