Hyundai Motors Named Among World’s Most Valued Brands by Interbrand

world’s most valued brandsHyundai Motors has once again been ranked among the world’s most valued brands by Interbrand. For the second year in a row, the South Korean automaker has claimed the 35th spot in this list of global companies. The automaker has been in the top 40 for the last three years.

This year, it is little surprise that Hyundai scored so well. Its value in US dollars is $13.2 billion, which marked a solid 5.1% increase over last year.

Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company, made these remarks: “Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point. Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future.”

Hyundai Motors scored so well that it placed above top contenders like Audi, Nissan, Porsche, and Volkswagen. In total, it sold 4.86 million units across the globe.

Hyundai expects to see continued success in the coming year. The automaker just unveiled its new 2018 Hyundai Accent at the Orange County International Auto Show; the Accent will be added to already successful 2018 lineup here in the United States.

Find out what that lineup is made of by scheduling some test drives here at Randall Noe Hyundai.

2018 Hyundai Sonata Safety Earns Top Safety Pick+ Rating

Hyundai Sonata safety
2018 Hyundai Sonata
Sonata Earns Top IIHS Marks

Over recent years, as in-vehicle technology becomes more sophisticated and a slew of high-tech safety systems becomes the norm in many cars on the road, it has been becoming more and more difficult to earn top marks from the Insurance Institute for Highway Safety (IIHS). In order to receive a perfect score, you now need more than just passing crash tests with flying colors—you also need features like high-intensity headlights for improved visibility and an available forward collision detection system. Hyundai Sonata safety technology was more than up to the challenge, earning the Sonata the Top Safety Pick+ title for the 2018 model year.

The 2018 Hyundai Sonata passed the five IIHS crashworthiness tests with top ratings of “Good” in each category, from small overlap front to roof strength and head restraints. The Hyundai Sonata also earned a Superior rating in the front crash avoidance tech when equipped with optional technology, which with crashworthiness testing was enough to earn the Top Safety Pick. Adding in available curve-adaptive headlight technology, the Hyundai Sonata with high-beam assist earned extra points for improved invisibility to earn that coveted plus mark.

With a strong, reinforced body and plenty of tech features designed to provide a safer and more secure ride, the 2018 Hyundai Sonata earned the title of Top Safety Pick+ with ease. If you have more questions about Hyundai Sonata safety, call us at Randall Noe Hyundai.